Standards for Technology in Automotive Retail

 Home -  News Feed 

4. STAR Organization

The goal of the Standards for Technology in Automotive Retail (STAR) organization is to develop and promote the use of voluntary information technology (IT) standards as a catalyst to fulfill the business information needs of dealers and manufacturers while reducing the time and effort previously required.  

To accomplish this goal, STAR has developed a series of Special Interest Groups (SIGs) to address specific points of interest in the retail automotive industry.  These SIGs, comprised of voluntary participants from member organizations, are chartered with:

  1. Developing and maintaining standard messaging formats for dealer communications.  STAR currently supports two formats:

  2. Establishing a common messaging architecture for transmitting standard message formats promoting interoperability among retail system providers (RSPs) and original equipment manufacturers (OEMs) throughout the retail automotive industry. The Architecture  SIG produces a series of documents referred to as the Transport Package that includes: