Uses the Component:MarketingType
The Marketing Component is used to communicate the Marketing information associated with a lead.
Table 6.99. Fields and Components
| Name | Description | Occurrence | Type | Data Type | User Notes |
|---|---|---|---|---|---|
| ProgramID |
Marketing Program Id | 0..1 | Field | udt:IdentifierType | |
| ProgramIdDescription |
Descriptive title of the marketing program | 0..* | Field | udt:TextType | |
| ProgramOffer |
Description of the Marketing program offer made by manufacturer | 0..1 | Field | udt:TextType | |
| OpportunityTypeString |
Marketing opportunities with this customer - Example type -email; phone; postal code | 0..1 | Field | qdt:StringType | |
| OpportunityMethodCode |
Method used for marketing opportunity. Example -Survey/Marketing | 0..1 | Field | udt:CodeType | |
| PhaseCode |
A code identifying the Program Phase that determines the vehicle pricing | 0..1 | Field | udt:CodeType | |
| EffectiveDate |
The date on which the marketing program identified by PhaseCode became effective | 0..1 | Field | udt:DateType | |
| ProgramOfferCode |
Marketing Program offer code assigned by manufacturer | 0..1 | Field | udt:CodeType | |
| ProgramExpirationDate |
The marketing program's expiry date. | 0..1 | Field | udt:DateType | |
| AudienceCode |
A code indicating the demographic or segment to which the lead is targeted. | 0..1 | Field | udt:CodeType | |
| ProgramAuthorizationCode |
A string used to authenticate the use of the program in a incentive. | 0..1 | Field | udt:CodeType | |
| PublicationID |
A string used to identify a supporting document. E.g. a service bulletin, home office letter, etc. | 0..1 | Field | udt:IdentifierType | |
| EventName |
The title of the event where the lead was generated. | 0..1 | Field | udt:TextType | |
| EventLocation |
The place where the event ocurred that generated the lead. | 0..1 | Field | udt:TextType | |
| ProgramCertificate |
Details about the certificate given to the consumer by the manufacturer. | 0..* | Component | ProgramCertificateType | |
| ReimbursementClaimCode |
The code that must be used to claim any payment made from the OEM to the dealer. | 0..1 | Field | udt:CodeType | |
| TargetMarketDescription |
This is a comment field describing the target reached by the campaign. | 0..* | Field | udt:TextType | |
| ProgramGuidelines |
Guidelines for treatment of the marketing campaign in the dealer. | 0..* | Field | udt:TextType | |
| MarketingComment |
Comment about the marketing campaign. | 0..* | Field | udt:TextType | |
| MarketingID |
A marketing identifier that is typically used for interall identification. | 0..1 | Field | udt:IdentifierType | |
| ProgramAmount |
Program amount | 0..1 | Field | udt:AmountType | |
| CapitalizedFeeIndicator |
Capitalized fee indicator | 0..1 | Field | udt:IndicatorType | |
| TaxabilityIndicator |
Indicates whether or not the Progam is taxable. | 0..1 | Field | udt:IndicatorType |
The XML Sample provided here is an approximation of the generated XML for this component. Not all of the fields are required for implementation.
Example 6.99. Marketing
<Marketing>
<ProgramID>......</ProgramID> [0..1]
<ProgramIdDescription>......</ProgramIdDescription> [0..*]
<ProgramOffer>......</ProgramOffer> [0..1]
<OpportunityTypeString>......</OpportunityTypeString> [0..1]
<OpportunityMethodCode>......</OpportunityMethodCode> [0..1]
<PhaseCode>......</PhaseCode> [0..1]
<EffectiveDate>......</EffectiveDate> [0..1]
<ProgramOfferCode>......</ProgramOfferCode> [0..1]
<ProgramExpirationDate>......</ProgramExpirationDate> [0..1]
<AudienceCode>......</AudienceCode> [0..1]
<ProgramAuthorizationCode>......</ProgramAuthorizationCode> [0..1]
<PublicationID>......</PublicationID> [0..1]
<EventName>......</EventName> [0..1]
<EventLocation>......</EventLocation> [0..1]
<ProgramCertificate>......</ProgramCertificate> [0..*]
<ReimbursementClaimCode>......</ReimbursementClaimCode> [0..1]
<TargetMarketDescription>......</TargetMarketDescription> [0..*]
<ProgramGuidelines>......</ProgramGuidelines> [0..*]
<MarketingComment>......</MarketingComment> [0..*]
<MarketingID>......</MarketingID> [0..1]
<ProgramAmount>......</ProgramAmount> [0..1]
<CapitalizedFeeIndicator>......</CapitalizedFeeIndicator> [0..1]
<TaxabilityIndicator>......</TaxabilityIndicator> [0..1]
</Marketing>